Make Money From Food Blogging and Vlogging in Kenya
How to start and make money from food blogging and vlogging in Kenya
The food blogging and vlogging industry in Kenya is becoming bigger and bigger every day. We are seeing more and more top food influencers and bloggers in Kenya making lucrative marketing deals with companies, making the former smiling all the way to the bank. The cake is too big, and It can only get bigger with time, given that food brands are embracing influencer marketing and allocating more budgets.
If you have been thinking of starting your own food blog, YouTube channel or both in Kenya, the right time to start is now! I know maybe you could be having some self-doubt or maybe you just don’t know where and how to start. Worry no more because I have combined a simple step by step guide on how to start and make money off food blogging in Kenya. Let’s go straight in.
Do you have an interest or passion in food?
The first most important question to ask yourself is if you really are interested in food. An interest in food can be in different forms. Do you like developing or trying out new recipes? Do you like trying new things in the kitchen or checking out and reviewing the best restaurants in your area? The level of your culinary expertise doesn’t really matter, you can be a beginner chef, expert chef of even just a regular folk interested in food. The point is it will be much easier if you are interested and like what you are doing because it’s just so much enjoyable, even on bad work days!
I will not lie to you, the food blogging scene in Kenya is already quite crowded on one hand and at the same time very diverse with some niches totally unexploited. Take some time and conduct a thorough research. Check out how and what other bloggers are doing on their platforms. Make the research very intentional and detailed so that you can notice obvious and the not so obvious gaps in the market that you could easily explore.
Based on your research, you now should choose your niche or space. These will definitely depend on factors like your interest, location and resources available. Whichever niche you settle on, make sure it’s not a very crowded niche, it’s easier, fun and ideally cheap/affordable for you to explore and develop content in. At this point, also make sure it’s a niche you can clearly figure out how you will be making money out it. There are different niches in food, it could be developing and sharing recipes, restaurant food reviews, street food, vegetarian meal plans, foods for special groupings like pregnant women, babies and so on. The list of what you can possibly do is as extensive as it can get, just choose what suits your personality, liking and personal preference
Content and Keyword Research
A common mistake that food bloggers in Kenya do is just jump and start creating content based on what they feel they should let people know. Well, there is no problem with and in fact it’s good only that you might end up with a lot of content that’s very amazing to you alone. The correct thing to do is develop content that your potential readers and viewers are already looking for. There are many ways to do this but the most efficient and sure way is to do keyword research and analysis in the niche you have chosen. Keyword analysis will show you what users are already looking for on popular such engines and platforms like Google, YouTube, Pinterest, Instagram and whatever other platform you want to use to engage. There are tools already available out there to help you with keyword research like Google keyword planner and Ahrefs.
Now that you are armed with the results and insights from your keyword analysis, it’s time to roll up your sleeve and start developing the content itself. Always remember that in the current internet age, content is king, to mean that your followers and community follow and engage you specifically because of the content that you create. With that in mind, it’s inevitable to create appealing content is compelling enough to invoke meaningful engagements with your audience.
Remember it’s the viewership, size of community and engagement your brand is getting that determines how successful you will be, whether you are looking at it from a monetary or purely cosmetic perspective. The food content you create can be in form of blog articles, infographics, photos, videos and even memes.
The content form you land on depends partly on the platform you want to publish on, for example blog posts do well on a website, long videos do on YouTube, short videos and photography work for Instagram and Tiktok.Considering that internet users prefer watching to reading, I would advise you do more videos to up your stakes for success.
Create and Brand Your Website, YouTube Channel and Social Media Pages.
Your great food content needs a home! By home I mean where you will be posting the content. This could be a website (We have a complete guide on developing your a food blog or website HERE), YouTube Channel and definitely social media pages, all depending on what you chose. Make sure that the pages are well branded with your logos, color scheme, slogan and even your photos. You may want to get a professional graphics designer to do the branding work for you, it’s one time cost, so it should not scare you off. This will help maintain brand consistency across all platforms.
Congratulations, you came a long way. You have your content intact and the accounts and already setup and well branded. Now it’s time to go live! You can now start publishing your food content. It’s important to note that whichever the platform, consistency is key. One way of ensuring you observe the consistency you need to get meaningful traction is planning by use of a content calendar and scheduling posts.
A content calendar is a simple matrix usually an excel file, showing what to post, on what platform, on which day and at what time. Post scheduling is publishing content but setting it to go public at a set future time. There are many tools out there for example Buffer, that can help you with social media post scheduling, automatically. A combination of a content calendar and post scheduling will make your work easier and consistent even when you experience unforeseen interruptions in your routine.
Hey future food blogger, the work doesn’t end at creating and publishing your content, in fact it’s just begun. Just like any other business, you need to market and distribute your content to reach your target audience. Luckily, it’s easier now more than ever before to execute content marketing. You can implement different digital marketing strategies such as social media marketing and search engine optimization. We have a separate detailed guide to help you navigate this phase here.
You now have content, many page views on your website, a considerable social media following and probably an enviable number of subscribers on your YouTube channel, yeey what a success. The work never stops, now you need to position and package yourself and your brand so that you can optimally reap the benefits of the work of your hand.
The one way to ensure you attract business to your side is market your brand extensively and correct. Since you already an authority in your space, you can offer free culinary advice to your audience, host webinars, attend food events and generally networking with your fellow bloggers. You should also try to reach out food brands that you think you can do marketing partnerships with and pitch to them what you can do for them.
Brand marketing is a slow and continuous process, don’t break your back, just do what you can, so long as it’s consistent, the compound growth will amaze you!
Making money as a food blogger in Kenya
Once you have brand, a sizeable following on your social media platforms and you are registering consistent high viewership and engagements on your content, there are many ways you can make money and profit off from food blogging in Kenya. I have outlined some of them below.
- Display advertising
This is the most common and passive way to earn money from your food blog and or channel. You simply integrate ad network partners like Google Adsense, Adsea, Mediavine and Adthrive.These networks display ads within your content and you earn money per in different way e.g. per impression, view or whenever someone clicks on the ad.
- Brand Sponsorships
Working with food brands e.g. businesses that sell food products, ingredients & services. You can also work with restaurants and culinary schools to promote their services. The partnerships can come in different forms for instance it can be a purely advertising deal or a combined advertising and content creation deal depending on what you agree on. Honestly, for this part, it’s your sales and negotiation skills that will determine how much success you achieve.
- Affiliate commissions on food products
Affiliate marketing works in a very straight forward way: while you are creating content, you recommend food products being sold by other companies like Jumia and Amazon and when a user clicks on the link and buys the product within a set period of time, you get a commission from the sale. Most, if not all big companies have some sort of affiliate program which you can simply sign up, get allocated a referral link that you insert within your content to initiate the sale.
- Selling digital products like eBooks
You can curate a list of your best recipes and kitchen tricks & tips into a cookbook and sell them online as an eBook. The greatest advantage here is that you only have to create the cookbook once (which maybe tedious) you can sell as many digital copies as possible. You can sell your cookbooks on your website or third party platforms like amazon.com. Once you are done with the setup, you only need to do marketing for your cookbook and reap the profits forever.
- Selling recipes to big food publishers.
You can develop and sell your recipes directly to more commercially established food publishers and websites. Each and every of these platforms have their own content quality check system depending on their editorial styles but it’s an easy pass for most conventional food bloggers.
The pricing for the content vary from platform to platform. I personally know of price ranges starting from $5 to as high as $100 per content piece. It will also depend on whether it’s just a regular blog post recipe or a video recipe. Examples of the platforms where you can directly sell food content are Grubbys and Food52.
- Conduct Cooking Classes
Another way to earn additional income as food blogger in Kenya is offering private cooking classes. There are so many people who want to learn how to cook better and they are looking for culinary arts experts like you. Develop some sort of training guideline with prices included and market it to your loyal fans. Your charges could depend on the complexity of the recipe or course, time needed to complete as well as the financial status class of the client. Foodies in Kenya like Chef Raphael are already doing this successfully.
Food blogging in Kenya, just like in any other part of the world can be fun, fulfilling and profitable. It’s totally possible to be a full time food blogger and make a great fortune out of it, top food bloggers in the world like Rosanna Pansino are evidence that a limit can only exist in your head.
Running a food blog, however like any other business has its own challenges and stumbling blocks. You need a long term plan, high level discipline and focus consistently on the strategy to achieve your goals.
In case you need any form of help regarding starting and running a blog or vlog in Kenya, our experts can guide you either step by step or on any part of the process. Feel free to shoot as email on email@example.com .